PLAS-FIT UK SOCIAL MEDIA POLICY

Last updated: 07/08/2024

 

Objective:

To provide guidelines for the appropriate use of social media by employees of Plas-Fit UK, ensuring that the company’s reputation is protected and that employees understand their responsibilities when representing the company online.

 

Scope:

This policy applies to all employees, contractors, and third parties who use social media on behalf of Plas-Fit UK or in a personal capacity where they are identifiable as employees of the company.

 

Policy Statement:
• Responsible Use: Plas-Fit UK recognises the value of social media as a tool for communication and engagement. Employees are expected to use social media responsibly, ethically, and in compliance with company policies and relevant laws.

• Representation: Employees must not present themselves as official representatives of Plas-Fit UK unless authorised to do so. All official company communications via social media must be approved by the marketing or communications department.

 

Guidelines:

 

1. Professional Conduct:
– Always be respectful, professional, and courteous in social media interactions.
– Avoid posting any content that could be considered offensive, discriminatory, or harmful to the company’s reputation.

 

2. Confidentiality:
– Do not disclose any confidential or proprietary information about Plas-Fit UK, its employees, customers, or suppliers.
– Respect intellectual property rights and do not share content that you do not have permission to use.

 

3. Personal Use:
– Employees are permitted to use social media for personal purposes during breaks or outside of working hours, provided it does not interfere with their job responsibilities.
– Personal social media accounts should include a disclaimer stating that views expressed are the employee’s own and do not represent the views of Plas-Fit UK.

 

4. Brand Representation:
– Only designated employees are authorised to post on behalf of Plas-Fit UK. Official posts must align with the company’s branding and communication guidelines.
– Use approved logos, images, and messaging when representing the company.

 

5. Monitoring and Compliance:
– Plas-Fit UK reserves the right to monitor social media activity to ensure compliance with this policy.
– Any violations of the policy may result in disciplinary action, up to and including termination of employment.

 

6. Engagement and Interaction:
– Encourage positive engagement and interaction with followers, customers, and stakeholders.
– Respond to inquiries and comments in a timely and appropriate manner, following the company’s communication protocols.

 

7. Crisis Management:
– In the event of a social media crisis, such as negative publicity or a security breach, immediately notify the marketing or communications department.
– Follow the company’s crisis management plan to address and resolve the issue.

 

8. Legal Compliance:
– Adhere to all applicable laws and regulations, including copyright, data protection, and privacy laws.
– Avoid posting or sharing content that could be considered defamatory, libellous, or infringing on the rights of others.

 

Procedures:

 

1. Training:
– Provide training and resources to employees on responsible social media use and the company’s expectations.
– Regularly update training materials to reflect changes in social media platforms and best practices.

 

2. Reporting:
– Encourage employees to report any inappropriate or suspicious social media activity to the Directors.
– Investigate and address any reported issues promptly and effectively.

 

Review:

This policy will be reviewed annually or as necessary to ensure its effectiveness and relevance to current social media trends and legal requirements.

 

This Policy is communicated to all employees and integrated it into our training programs.

 

Contact Information:

For any questions or concerns about this Social Media policy, please contact Plas-Fit UK on 01782 894 912.